Streppy
- Brand identity
IDENTITY
Shield shaped and typographic logotype for the fashion brand Streppy
EMBRODED, PRINTED AND SCREEN PRINTED LOGOTYPE
The logotype is embroded or screen printed on all the garments and printed on all the promotional items
TAG MARK AND PATTERN
The mark is printed on the inside tag of all the items and is used as well as a pattern for the lining
LOGOTYPE AND MARK CREATION PROCESS
This logotype was inspired by the Yves Saint Laurent logo and mixed with a college uniform look to merge the two concepts of the name "street" and "preppy"
The mark is an abstract form based on the shapes of the letter S and its negative space